A Sales Executive Apprentice is a salesperson working in either the Business to Business or Business to Consumer markets with the responsibility to sell a specific product line or service. They will be responsible for leading end-to-end sales interaction with customers and managing sales internally within an organisation. This apprenticeship develops customer relationship building skills, the planning of sales activities, and the undertaking of the end-to-end sales interaction with the customer. The apprentice will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close. Typically, a Sales Executive will deal with a single point of contact for each sale and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.
A Sales Executive Apprentice will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring positive customer experience. This is typically an office based role and can take place across a variety of different sectors. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.