Marketing is vital to all businesses. A Marketing Manager is responsible for the marketing activities and strategy of their organisation. From overseeing the marketing budget, planning and implementing campaigns to tracking their success and reporting back to senior management. They have a strategic focus, ensuring that marketing activities align with brand guidelines and shape business needs and objectives and deliver a return on investment.
The role can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. In-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers are required.