A Junior Content Producer Apprentice is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print, working to a customer/client brief. This apprenticeship develops skills such as preparation and development of media messaging in order to maximise audience engagement, capturing the strategy and objectives of the brand , organisation, time management, and written english. It enables the development of interaction with different audiences and varying customer approaches. An enthusiasm for technology and creating great online experiences is a must.
The content they create can be used as part of media, advertising and marketing campaigns. Junior Content Producer Apprentices collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text or copy and web pages and social media content.
This is generally an office based role; a Junior Content Producer Apprentice can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.